It’s perhaps one of the oldest tricks in the book, but the smell and taste of a fresh cup of coffee will entice most people. It’s relatively cheap and easy to achieve by purchasing a couple of disc coffee machines that don’t require a water connection (prices start from £45) and hiring an electrical connection from the organiser. Ensure you have a storage area built into your stand to hide away unsightly supplies and a large container of water.
4. Organise a scheduled event on your stand
As part of your stand design think about how to incorporate a presentation / mini conference space. Use this area to showcase a guest-speaker who will host a short presentation and Q&A session at scheduled times. Market these knowledge based information sessions weeks and months in advance of the show (through social media, marketing emails and to existing customers via email signatures, word of mouth etc) and then throughout the show, maybe booking places to manage visitor flow. This will not only guarantee a surge of visitors at set times, it will also provide a good networking space and generally create a busy and vibrant exhibition stand atmosphere, which in turn can be contagious for visitors passing by.
A competition to win a; mini-iPad, race day, spa day, is always popular and will only set you back a few hundred pounds. This could be a simple product-focused competition, such as ‘how many branded balloons/balls/rubber ducks in the newly launched car, shower cubicle, conservatory etc”. Basically, whatever you are promoting, make it the focus of the competition so that visitors can’t help but notice your prize product. Have a scheduled time when the winner will be announced, which again provides another opportunity for visitors to revisit your exhibition stand.
Providing retro computer games (space invaders, PAC-MAN etc) for guests to compete for the highest score is a more interactive way of running a competition on your stand and again will create a buzz around your exhibition.
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