A reception counter was discreetly positioned at the front central point of the stand, obscured by a further product display, with a graphic and working product that was positioned to encouraged visitor interaction. Once on the stand customers could sit and chat with the team in the comfortable meeting space. The 4.3 metre tower provided an elevated position for Hygiene Vision branding to ensure that visitors could spot the stand from across the exhibition hall. The backlit lightbox had the dual effect of creating a sophisticated and eye catching display as well as obscuring a highly practical and functional walk-in storage room, which was positioned behind it and accessed via a discreet lockable door. The raised floor was covered in a branded blue carpet and finished with an aluminium edging strip and blue LED lighting.