The 10 metre x 2 metre exhibition stand space was long and narrow in size with two open sides. Central to the exhibition stand was a store with full height lockable door providing the customer with somewhere safe to store their merchandise as well as providing important structure to the stand. Along each wall was a full height shelved display, providing a space for displaying multiple greeting cards. Above each wall hung a pelmet with inset spot lights shining down and illuminating the Paper Salad gift cards. Panel features were used along the bottom third of each wall display. The store had an extended counter display that acted as a bar and seating area, dressed with homely ceiling lights. At the far end of the stand was a faux window with custom built seating, again dressed with quirky and shabby chic lighting fixtures. The floor was covered in a classic black and white chequered flooring, adding to the shabby chic fun feel. The Paper Salad brand was displayed high-up in an LED feature ensuring the stand could be seen above the competition.