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Sep 20 2016
Trade Show

When you’re making the decision to host an exhibition stand at a local or national event, it makes sense to send members of staff that are fully prepared and trained for the types of interaction they will be making. This, of course, goes without saying as you will be looking to make the most of the marketing opportunity in front of you.

So, how do you go about choosing which team members are right for your next exhibition? There are a number of things to consider before making your decision.

  • Firstly, they need to be willing; uninterested and disengaged staff members will do the opposite of attracting footfall and interest in your business, they will put people off
  • Secondly, they need to look the part. Dressing smart not only makes you look like you belong, but it boosts confidence which is key to a successful pitch
  • They need to know what they’re talking about. Not only do they need specific knowledge about your services or products on offer, but they also need to know how the company works, the processes you use and have a general overview of how to sell your business correctly

Many business owners make the mistake of only sending members of their sales team, but this could, in fact, be more detrimental in the long run. Sales personnel are often driven towards targets and making the next sale. They have a spiel, and they’re not afraid to use it. Members of other departments can easily shed light on the different types of services that you offer without any of the pushy sales patter and jargon.

By now you should have an idea of who will suit being the face of your next exhibition stand display. To guide you just that little bit further, we have a few top tips to ensure that your staff are well prepared, trained and useful on the day.

Making a Good, Lasting, First Impression

Come up with a good opener that will intrigue and attract visitors to your exhibition stand. The typical “Can I help?” or “Can I interest you in our new product…?” interactions simply won’t cut it. Employees that can start a conversation, leave out the sales pitch for now and focus on getting the visitor talking are exactly the sort of people you need at your next event.

Preparing for Success

Before selecting your event team, ensure you are sending staff members that are representative of your business at its finest. They should be knowledgeable, friendly and approachable and, above all, engaging with new business opportunities, not hiding behind a tablet screen.

It is worth sending those with a little experience and those looking to learn as they will pick it up much faster first hand. Knowing when a visitor is simply looking for a chat to pass the time or are genuinely interested in your products and services is a skill that needs to be learnt. Time is money, so make the most of yours.

For more advice and tips on how to make your next event the best one yet with our hints and tips or exhibition stand design, please contact our team on 01733 570222.