Now that we have gotten over the shock of being back at work after the holiday period and are fully immersed in 2016, it is time to set your sights on something beneficial and worthwhile. If your business has been toying with the idea of attending a business exhibition or event, then now is the time to start getting your applications in.
Attending business events is a fantastic way to market your products, service and brand, as long as you have the right materials by your side. One of the most important ways of communicating your brand and your marketing message is through the use of custom exhibition stands.
Why a Custom Exhibition Stand?
While there are ready-made packages available, creating a custom exhibition stand for your business is a great way of ensuring your pitch works around your message, brand and marketing message, rather than merely fitting into the display.
All of our display stands are high quality, having been designed and built in-house. Utilising a custom design will ensure you stand out from the crowd, and allows an easier return on investment because it is much more unique and on-brand, while maintaining versatility across the board.
Making the Most of Events
There are a number of reasons why you need to attend business exhibitions and events, and many ways you can ensure you reap the rewards of attendance.
Building and maintaining relationships, planning ahead, perfecting your marketing message, maximising your presence and following up after the event are the key ideas for this to work.
Building relationships with key figures in your industry is vital when it comes to networking. This kind of face to face marketing and sales opportunities are invaluable to your business, so ensure you have a plan in place before the day.
Preparation is vital for success and ensures you get a return on investment when it comes to both time and money. Go into the event with goals and objectives to make sure your time is well spent.
Having custom exhibition stands on your event pitch is not the only thing you need to worry about, when designing yours, ensure it is in line with existing marketing materials and literature.
Maximise your involvement in the event by making use of direct mail, email, social media and your own website to advertise your attendance. Where possible, make use of media partners and ensure you have plenty of press packs on hand for journalists at the event.
Follow up on all leads you may have acquired at the event and be personal about it. Mass emails don’t cut it, but a personal approach and invitation to respond is a great way of cultivating lasting relationships with potential clients.
If you’re looking to start exhibiting, please take a look through our website for inspiration and fill out a design brief form, detailing your needs.