The 6 metre x 7 metre stand space had three open sides. We created the back wall using three large lightboxes, each measuring 2 metres x 3 metres high. A hidden walk-in lockable store room was discreetly located behind the lightboxes. A forth smaller lightbox was used as a header for the stand and displayed the Cartoon Saloon logo at 4 metres from the ground up, to ensure the exhibition stand would be seen across the ExCel hall. A raised platform floor was covered with a wood effect vinyl floor covering, framed with aluminium edging and then under-lit with white LEDs so that the whole stand glowed from beneath. A large white timber product display island took centre stage and two further clothing and shelving display units were positioned in the front corner. The other corner was sheltered using a tension fabric framework and a printed voile graphic to give a degree of privacy, whilst allowing some visibility onto the stand.