Driving for Better Business

A Commitment to Safer Roads — and a Greener Planet

For the Health & Safety Event at NEC Birmingham, Driving for Better Business didn’t just show up with great insights and engaging experiences — they brought a powerful statement in sustainability. The GH Display team delivered a fully branded and environmentally-conscious custom exhibition stand that matched their mission of driving smarter and safer.

This custom exhibition stand was meticulously designed and constructed using reused structural components, recycled graphic materials, and a high-impact layout to support multiple engagement zones — from speaker-led learning theatres to one-on-one consultations and even a hands-on driving simulator experience.

To further reduce the carbon footprint:

All print and production were powered by solar energy generated on-site at GH Display’s facility.

Transportation to the NEC was carried out using biofuel-powered vehicles.

Modular and reusable elements ensure the stand can be repurposed for future events with minimal waste.

The Outcome

The buzz around the stand spoke volumes — from lively sessions at the Driver Safety Theatre to attendees testing their reaction speeds behind the simulator wheel. The stand drew in hundreds of visitors, reinforcing both the brand’s thought leadership and its environmental ethos. This project is a clear example of how innovation in custom exhibition stands can align with sustainability without compromising on engagement, functionality, or brand presence. GH Display continues to push the boundaries of what an exhibition stand builder can deliver in the age of climate-conscious events.

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