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Sustainable Exhibition Stands
6m x 6m
Design & Build
ExCel, London
Immersive Product Showcase at GEO Business
Radiodetection, a global leader in precision utility locating and damage prevention technology, approached GH Display to create a visually striking and highly functional exhibition stand for the GEO Business show. The goal was to showcase their latest equipment and immersive training experiences while encouraging meaningful engagement with both existing and potential clients.
Design & Build Highlights
Our team delivered a bespoke island stand that perfectly reflected Radiodetection’s brand identity, innovation focus, and technical leadership:
1. Product-Focused Layout
The stand featured multiple product plinths, allowing clear, illuminated presentation of Radiodetection’s advanced locator devices. Clean, sharp lighting and angular framing enhanced the products and high-tech aesthetic.
2. Immersive VR Demonstration Zone
At the core of the stand was an interactive VR training simulator, allowing visitors to experience locator training in a virtual environment. Using VR headsets and realistic tactile feedback, attendees could practice locating buried utilities in a safe, simulated setting, demonstrating the brand’s commitment to innovation and user education.
3. Sustainable Design Commitment
Sustainability was central to the design and build process. We incorporated a range of eco-conscious measures, including:
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Reused structural components from our modular exhibition system
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Water-based paints for reduced environmental impact
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Recycled and recyclable media for graphic panels and printed materials
This approach ensured a low-impact, high-performance build—aligning with both GH Display’s and Radiodetection’s values around responsible exhibiting.
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The Outcome
The stand was a major success at the show, drawing praise for both its sleek, professional look and the hands-on accessibility of the products. The VR demo attracted continuous engagement throughout the event, sparking in-depth conversations and significantly increasing visitor time and engagement.