Glick

For Spring Fair at the NEC Birmingham, GH Display designed and built a bespoke exhibition stand for Glick, a leading supplier of luxury gift wrap, bags and accessories. The brief was to create a bright, welcoming retail-style environment that showcased the breadth of Glick’s product range while encouraging meaningful conversations with buyers.

The stand was designed to mirror the look and feel of a premium retail space, allowing visitors to experience the products in a natural shopping-style setting. Clean white shelving with integrated lighting provided the perfect backdrop for Glick’s colourful collections of gift bags, wrap and packaging, ensuring the products remained the hero of the display.

A series of wall displays maximised product visibility while keeping the space organised and easy to navigate. Central feature display tables and plinths were used to highlight seasonal collections and key product ranges, drawing visitors into the stand from the aisle. Decorative elements such as floral installations and colourful displays added visual impact and reflected the playful, celebratory nature of the brand.

To support meetings with retailers and buyers, the stand incorporated several informal seating areas, allowing the Glick team to hold discussions comfortably within the stand while remaining part of the wider exhibition environment.

The overall exhibition stand design balanced strong visual merchandising with practical functionality, creating a space that was both engaging and efficient for the busy trade show setting.

The finished stand delivered a vibrant and professional showcase for Glick at Spring Fair, helping them attract visitors, present their collections effectively and strengthen relationships with retailers.