Roamless

Roamless, a fast-growing global eSIM provider, asked us to create a high-impact presence for the industry leading exhibition, the World Travel Market. The custom exhibition stand needed to clearly communicate Roamless’ “Global eSIM / All-in-One Global Carrier” messaging, and provide a welcoming space for conversations with partners and customers.

The Design and Build

Our exhibition stand design team developed a clean, modern stand that put the Roamless app experience at centre stage. A tall feature wall, styled as an oversized smartphone, framed a large digital screen displaying the Roamless interface and animated content. This created an immediate focal point, reinforcing the brand’s position as a mobile-led, tech-forward carrier.

To the right, a full-height graphic wall carried Roamless’ core messaging, “Your All-in-One Global Carrier”, alongside clear icons for data, numbers, calls and SMS. The combination of bold typography, crisp imagery and carefully placed lighting ensured the messaging was easy to absorb even from a distance.

The front counter, finished in white with illuminated plinth and the Roamless logo, provided a professional welcome point for greeting visitors and managing literature and giveaways. Behind it, open meeting areas with café-style tables, white chairs and bar stools created relaxed zones for deeper product demonstrations and commercial discussions, while keeping the footprint open and inviting from every approach. Throughout the stand, the distinctive Roamless purple was echoed in the raised flooring and graphics, creating a seamless branded island stand.

If you’re looking for an exhibition stand builder to design, build, print and install a high-impact display stand that showcases your brand whilst providing a professional networking space, talk to our friendly team at GH Display about your next event.

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Sustainable Design

The exhibition stand was built using our sustainable, fully reusable hire stand structures, along with our reusable raised flooring system and low-energy lighting. All painted elements were finished using water-based paints, and the exhibition carpet was latex-free and recycled after the event.

All printing and production carried out in our workshops was powered entirely by renewable energy generated by our own rooftop solar panels. To further minimise environmental impact, our installation team transported the stand to ExCeL London using HVO (hydrotreated vegetable oil) fuel.

Together, these measures ensured that the Roamless exhibition stand achieved a significantly reduced carbon footprint while still delivering a high-quality, visually striking presence at the show.

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The finished stand delivered a strong visual impact within a modest space, clearly differentiating Roamless from neighbouring exhibitors. The oversized handset graphic and animated screen quickly drew visitors in, while the simple layout made it easy for the team to host back-to-back meetings without the area ever feeling crowded.

Roamless reported a successful event with consistently high footfall, strong brand recognition and plenty of opportunities for live demos and sign-ups across the event. The stand successfully communicated their global connectivity offering and positioned Roamless as a confident, contemporary player in the eSIM market.