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Sustainable Exhibition Stands
6m x 9m
Design & Build
Tones of Beauty, Excel, London
IBRAQ exhibition stand at Tones of Beauty
GH Display designed and built a striking bespoke exhibition stand for luxury Arabian fragrance brand IBRAQ at Tones of Beauty 2026, held at ExCeL London. The impressive custom exhibition stand combined contemporary architectural design with traditional Middle Eastern influences, creating a sophisticated and welcoming environment for visitors to explore the brand’s premium fragrance collections.
As the exhibition organiser’s preferred custom exhibition stand builder, GH Display delivered a distinctive exhibition space that reflected IBRAQ’s heritage and luxury positioning, while providing practical areas for product presentation, customer engagement and business networking. Large format graphics adorned the rear walls of the stand, including artwork of the brand ambassador, Brazilian footballer Neymar.
The brief
IBRAQ required a bespoke exhibition stand that would establish a prominent presence at Tones of Beauty 2026 and provide an engaging environment for showcasing its range of luxury Arabian fragrances.
The stand needed to:
- Create a strong visual presence with prominent illuminated IBRAQ branding
- Reflect the brand’s Arabian heritage and premium fragrance positioning
- Incorporate distinctive architectural features inspired by traditional Middle Eastern design
- Provide attractive and accessible areas for displaying fragrance collections
- Offer comfortable seating and meeting spaces for distributors, buyers and prospective customers
- Encourage visitors to explore the stand from multiple exhibition aisles
- Integrate digital displays to communicate the brand’s products and promotional messaging
- Combine high-quality finishes and effective lighting with a practical, open exhibition layout
The result
The completed IBRAQ exhibition stand created an impressive presence at Tones of Beauty 2026, combining the elegance of Arabian-inspired architectural detailing with the clean lines and functionality of a contemporary exhibition environment.
The prominent illuminated signage, distinctive curved structures and carefully selected finishes ensured that IBRAQ’s brand identity was clearly communicated throughout the exhibition space. Product presentation areas, engaging digital content and comfortable hospitality spaces created a welcoming environment for visitors to connect with the IBRAQ team.
The project demonstrates how creative bespoke exhibition stand design can successfully reflect a brand’s heritage and personality while delivering a practical and engaging space for product discovery, networking and meaningful business conversations.
Preferred exhibition stand builder for Tones of Beauty
GH Display was proud to be appointed as the exhibition organiser’s preferred custom exhibition stand builder for Tones of Beauty 2026 at ExCeL London.
Working with luxury fragrance brands including IBRAQ, our team delivered bespoke exhibition environments tailored to the individual identities, product ranges and commercial requirements of each exhibitor.
Our experience in designing and manufacturing custom exhibition stands enables us to create distinctive branded spaces that combine strong visual impact with practical exhibition functionality.
From bespoke architectural structures and integrated product displays to digital technology, graphics and hospitality areas, we provide complete exhibition stand solutions for brands looking to make a lasting impression at major trade shows.
Why choose GH Display for custom exhibition stand design & build?
The IBRAQ project highlights GH Display’s ability to deliver complete exhibition stand solutions, including:
- Creative bespoke exhibition stand design tailored to individual brand identities
- Expert custom exhibition stand manufacture using our in-house production facilities
- Bespoke joinery, curved architectural detailing and high-quality finishes
- Illuminated signage, integrated lighting and premium product displays
- Large-format exhibition graphics and digital display integration
- Practical layouts designed for customer engagement and business networking
- Full project management, logistics, installation and breakdown
- High-quality bespoke exhibition stands for events across the UK and internationally
Whether you’re exhibiting at a beauty and fragrance trade show, launching a luxury product or looking to create a distinctive branded environment, GH Display can design and build an exhibition stand that attracts attention and encourages meaningful customer engagement.
Looking for a custom exhibition stand builder?
If you’re planning your next exhibition and want a bespoke exhibition stand that reflects your brand and makes a lasting impression, get in touch with GH Display.
Our experienced team can support every stage of your project, from initial concept development and 3D exhibition stand design through to bespoke manufacture, installation and breakdown.
Call 01733 570222 or submit your exhibition stand brief to discuss your next project.