6m x 5m
Design & Build
Manchester, UK
Exhibition Stand Design Brief
Tapi Carpets & Floors approached GH Display with a vision to create a high-impact, brand-led exhibition stand to showcase their quality carpet and flooring solutions. The goal was to reflect Tapi’s modern, stylish branding while offering a welcoming and informative environment for visitors. The stand needed to support product awareness, provide a welcoming area for discussions, and create a memorable brand experience.

Exhibition Stand Features
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Bold Brand Identity: The stand featured Tapi’s signature deep blue and gold colour palette, carried across illuminated signage, wall graphics, and branded counters. Their slogan “Smart Flooring Solutions” was prominently displayed to reinforce brand messaging at a glance.
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Product Focused Layout: The design incorporated vertical feature panels listing Tapi’s flooring options – Carpet, Vinyl, Luxury Vinyl, Laminate, and Wood – alongside large, high-resolution imagery to contextualise the products in real-life settings.
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Functional Zones: Branded reception counter provided a focal point for greeting visitors and managing enquiries. A casual lounge space with white sofas encouraged relaxed conversations in a comfortable setting. The back wall included shelving and lighting, ideal for showcasing samples or digital tablets with product catalogues. A TV screen was mounted within the timber-slatted wall feature, allowing for video demonstrations, while warm spotlights highlighted key display areas.
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Outcome
The custom stand successfully blended high-end visual appeal with practical functionality, embodying Tapi’s ethos of smart and stylish flooring. Its inviting layout, attention to branding, and tactile flooring display helped attract footfall and spark engaging conversations with prospective customers.
Feedback from Tapi was overwhelmingly positive, with the stand praised for its high quality finish, functionality and ability to showcase their offering in a professional and engaging way.
GH Display Services Delivered:
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Full 3D design and visualisation
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Bespoke stand build and installation
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Graphics production and application
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Furniture hire
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Project management and on-site delivery