EXHIBITION STAND BUILD
In order to provide an immediate visual impact we opted to create the 3 metre wall from a large 3 metre tall backlit LED lightbox. This wall was to illuminate the main campaign message of 'It's all about the product' and key to the success of this display was for the fabric graphic to be as plain as possible, ensuring the message was clear, concise and hard hitting. The 4 metre wall was clad in a clean white finish with minimal graphics and branding. Custom wall mounted product displays were stood off the 4 metre wall and backlit to create an impressive halo lighting effect. A small storage cupboard was created that doubled as a product display and somewhere practical to hide away merchandise. The floor was finished in a clinical white vinyl flooring with a vinyl cut Screenworks logo.