Many businesses rely on marketing, word of mouth and networking to build their client base and attract new customers, and a great way of doing this is by getting involved with the exhibition and event scene. While there are many advantages to exhibitions, they can also be quite costly if you don’t go into them prepared and with a plan of action.
Before you jump into the deep end with both feet and purchase a full set of exhibition equipment, it is important to figure out if this is the right move for your business. There are a number of factors to consider first, and you can find them below.
- Decide why you want to participate in this event. Set objectives and what you can achieve from attending, and ensure you have a strategy in place to stick to
- Get organised. Lack of preparation can be costly when it comes to events and exhibitions. Sign up as early as possible to save costs, and ensure you plan thoroughly and don’t forget anything important as it can prove to be costly
- Figure out how much space your exhibition stand will need. As long as you have the right equipment in your available space and know how to optimise it, you might not need as much space as you’d think
- Consider your placement carefully. For some, being placed next to a big named brand, a flashy stand or a competitor can prove detrimental as you may get lost in the crowd. That being said, it is an excellent way to capitalise on the extra footfall with minimal time and money invested
- Consider speaking at the event or sponsoring the exhibition as this can make much more of a lasting impression and ensures your business is at the forefront of potential customers and clients minds
- Know your target audience. Yes, footfall is important but attracting the right kind of visitor to your stand is just as important, if not more. Think quality over quantity; it will make your lead enquiry process much more fruitful
- Devise a method of measuring visitors to your exhibition stand. Have someone record the number of guests interacted with and compare against the number of visitors overall
- Be aware of your locale. Get to know the city, the venue and any applicable rules and regulations before the day of the event
- Advertise your attendance – the more people that know you are going to be at an event, the more chance you have of gaining their custom or networking opportunities. Use social media before, during and after the event to document your event experience. It may also encourage other visitors to turn up
- Remember to follow up on your leads! Don’t let your hard work and organisation of exhibition equipment for the event go to waste, along with your potential leads. Ensure you act on them in the first 2-3 days following an event, to maximise the potential of your first impression
Your event strategy and KPI’s are purely down to your business needs, but let us take the hassle out of the rest. We can provide exhibition equipment to hire, produce the graphics and banners you need and even set your stand up for you, too.
For more information, please fill in the design brief below and a member of our team will be in contact in due course.